【S】My thoughts on the Super Bowl ads

Last week, I finally convinced myself to watch the Super Bowl for the very first time. I was never a huge fan of football, but this time- I figured I had to join the bandwagon to support our own Seahawks team! 😉 It was super fun and to be honest, I love how the whole town celebrates together- it just feels so great seeing everyone so happy and so excited for the same thing. 🙂

Another thing I was really looking forward to was the Super Bowl ads. I mean…seriously, I learned about the big deal about Super Bowl in my marketing class (yes, I know this could be a shock to some of you and yes, this is a little embarrassing, but I had to admit it :P) Unfortunately though, I didn’t really get to watch a lot of ads during the game, because people were just too excited even during the commercials (very understandably so ;))! So I decided to go to the Chalk Talk event hosted by AAF Seattle with some of my colleagues and see what the experts had to say about this year’s Super Bowl ads. I was also curious because out of the ones I did see during the game (or online before the game), I wasn’t as impressed as I thought I’d be.

Although thousands of people have already discussed the Super Bowl websites on the internet, and it’s been a week since Super Bowl…I thought I’d still chime in some of my personal opinions:) :

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【S】Will it Go Viral?

Many people say, a promotion is considered successful when it becomes viral— because the main purpose of advertisement is education, which cannot be done without first reaching enough audience. Especially nowadays, consumers are much more passive and sophisticated. It is challenging enough to have them finish the entire commercial, not to mention actually sharing it with their friends. But, the “Will it Blend” series by BlendTec definitely nailed it and made it so viral that most people actually got exposed to the ad from their friends’ recommendations. Continue reading