Last week, I finally convinced myself to watch the Super Bowl for the very first time. I was never a huge fan of football, but this time- I figured I had to join the bandwagon to support our own Seahawks team! 😉 It was super fun and to be honest, I love how the whole town celebrates together- it just feels so great seeing everyone so happy and so excited for the same thing. 🙂
Another thing I was really looking forward to was the Super Bowl ads. I mean…seriously, I learned about the big deal about Super Bowl in my marketing class (yes, I know this could be a shock to some of you and yes, this is a little embarrassing, but I had to admit it :P) Unfortunately though, I didn’t really get to watch a lot of ads during the game, because people were just too excited even during the commercials (very understandably so ;))! So I decided to go to the Chalk Talk event hosted by AAF Seattle with some of my colleagues and see what the experts had to say about this year’s Super Bowl ads. I was also curious because out of the ones I did see during the game (or online before the game), I wasn’t as impressed as I thought I’d be.
Although thousands of people have already discussed the Super Bowl websites on the internet, and it’s been a week since Super Bowl…I thought I’d still chime in some of my personal opinions:) :
Recent research shows that “the ability of the average consumer to even remember advertising 24 hours later is at the lowest level in the history of business.” In another word, due to too much exposure of ads, we barely remember any ads we see after a day or so. But out of all these ads, are there some that still stick to your mind after a decade?
To me, it would be the two snacks commercials that I watched when I still lived in Taiwan with my family: Hsia Wei Hsian (shrimp chips) and Kuai-Kuai (corn snack). I guess it is true when people say food is emotional and is the best way to bring back memory, because clearly food ads is all that I can remember of. Continue reading
I had an assignment in my advertising class where we had to write a newspaper column article on “the best ads of all time”. You can imagine its difficulty since there are TONS of ads out there! But I really enjoyed this task, because I just love their creativity and ingenuity. Thought I’d share with you:
Sprite Showers: Our Favorite Ad Campaign
What comes to your mind when you hear the word “ads”? Obnoxious, omnipresent, or just some clip that bothers you when you try to watch your favorite show? Yes, we all know the time when we rather pay a few more bucks just to avoid the ads. But think twice. Are there some ads that you actually like and love seeing? Continue reading